n the classic novel ‘Alice in the wonderland’, Alice comes to a crossroad and asks the Cat;
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.” replied the Cat.
“I don’t much care where,” added Alice.
“Then it doesn’t matter which way you go,” replied the Cat.
This conversation….. read more https://eyeafrica.org/2017/06/17/the-importance-of-a-business-plan-in-entrepreneurship/