The Importance of a Business Plan in Entrepreneurship

n the classic novel ‘Alice in the wonderland’, Alice comes to a crossroad and asks the Cat;

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to.” replied the Cat.

“I don’t much care where,” added Alice.

“Then it doesn’t matter which way you go,” replied the Cat.

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